Meta Role in Online Shopping: A report was recently released by Meta Company. According to this report, 80% of users who shop online in India search for products on social media. The study conducted by Meta showed what role social media plays, from product search to purchase. This survey was conducted on 2500 internet users aged 16 to 64 years. Meta’s dominance in India’s retail business The report “The Indian Retail Purchase Journey” states that 96% of products searched or viewed on social media are on Meta Company’s Facebook and Instagram. For consumers, these platforms prove to be very influential in the process of searching for products. The study was conducted on various categories like electronics, fashion, luxury goods and groceries A new trend has started in India recently. In this showrooming trend, users who go to a showroom first search for products on social media, and then make a purchase. Even for electronics, consumers search on Facebook and Instagram even when they are physically in a store. This experiment is even more obvious for luxury jewelry. According to Meta, 80% of Indians now search for products on social media What are the trends during festivals? There are some shopping categories in which in-store shopping is more common, such as festivals-Karva Chauth, Valentine’s Day. During this period, people give importance to going to a store and shopping rather than online shopping. For grocery shopping, 80% of internet users still prefer physical stores, while for clothes shopping, 75% of users prefer online shopping. Also read: False job offers from Meta companies: How to avoid fraud? Reels and videos, a great tool for brands For brands on meta platforms, Reels and videos are the most effective. Three out of four users watch Reels on Instagram and Facebook every day. Many of these users, after seeing a brand’s ads or products, get information and even make a purchase.
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