There may be a big change regarding the winning team of IPL 2025, Royal Challengers Bangalore (RCB). According to Bloomberg, Diageo Plc, which owns RCB, is considering options to sell its stake. However, no official statement has been received from the company yet. Royal Challengers Bangalore, which was the champion of IPL 2025 this time. is now considering changing the owner. According to media reports, Diageo Plc, which owns RCB, is considering options to sell its stake. However, Diageo has not yet clarified this. According to the report, the reason for Diageo selling its stake in RCB is the order of the Health Ministry. The order of the Health Ministry became the reason! The Health Ministry of India is active in banning the promotion of alcohol and tobacco products in the IPL. The ministry wants players to also stay away from the promotion of any unhealthy product. India already has a ban on direct advertising of alcohol and tobacco, but big companies often promote their products indirectly through soft drinks or other brand names. Now the Health Ministry is in the mood to take strict action on this and Diageo PLC is in the liquor business. Keeping this in mind, Diageo is looking for options to sell its stake. Diageo has so far refused to make any official comment on the matter and there has been no response from United Spirits either. History of RCB and Diageo’s role RCB was started by Vijay Mallya. After the collapse of his Kingfisher Airlines, Diageo acquired control of RCB by buying his liquor company United Spirits. This year, RCB created history by winning the IPL, the team’s first trophy has further strengthened its brand value. Big players like Virat Kohli have contributed a lot to RCB’s popularity. How much stake does Diageo have in United Spirits? Diageo Relay is still the owner of RCB. According to Trendline, this company holds 55.88 percent holding in United Spirits Limited. In which Vijay Mallya still has 0.01 percent stake. What will change with the sale? The sale of RCB can set a new standard of valuation in the IPL franchise market. IPL is no longer just a cricket league but has become a global business brand, which is now being compared with leagues like NFL and English Premier League. For Diageo, selling the team can be a strategic move. Because, America, which is Diageo’s largest market. Alcohol sales have declined. The company is working to improve its operations by selling its non-core assets. Due to the increasing brand value of RCB, this deal can give them a good return. The growing luster of IPL IPL has now become just a sports event. The presence of crores of fans in the 3-hour match format and the increase in brand value have made IPL very attractive in terms of investment. How much has RCB’s brand value increased? According to Brand Finance, RCB’s brand value is $ 117 million by 2024. According to sources, after RCB’s victory, its brand value has increased by 25-30 percent. According to ET, Diageo can keep the value of its franchise up to about $ 2 billion.
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